The Navaratri festival is round the corner making people more excited and geared up for the nine day celebration. But did you know that the nine day festival will actually make fortunes for many businesses in India? Large business industries target for high profit during the festival time
Right from small business vendors to hypermarkets like Big Bazaar; everybody has business strategies for the festive season and their offers are simply tempting. But they aim at consumers goods. Did you know that even corporate and PR hubs are banking on the festival days to do their CSR activities and to make business?
Take a look at the list which makes The Durga Pooja festival a business hub.
1. PR Agencies:
Take a look at the list which makes The Durga Pooja festival a business hub.
1. PR Agencies:
Professionally managed PR (public relations) agencies are stepping into this festival which has made it a more professional activity.
According to Public Relations industry sources, PR activities start either a month before the festival or from Mahalaya (the day of invocation of the goddess). Payments also vary accordingly, on an average payment ranges between 30, 000 and 1, 00,000 depending on the work.
According to Public Relations industry sources, PR activities start either a month before the festival or from Mahalaya (the day of invocation of the goddess). Payments also vary accordingly, on an average payment ranges between 30, 000 and 1, 00,000 depending on the work.
Social sites collection is huge during Durga puja . People send lot of scraps, greeting cards, graphics and designed images to their friends and relatives during this time. Lack of time and long distance make people to send their wishes on these sites. In this way these sites are churning more money.
Working people get long leaves during the Durga feast which helps them travel and go on long vacations. Some travel agencies even offer a package tour for visiting pandels, idols of Devi Durga in different parts of the country. The packages are called as Puja special package. Since the packages are exclusively made during the festive season they are pretty expensive and have limited offers. 4. Sarodia Utsav in Big Bazar
Big Bazar announced the launch of 'Sarodia Utsav', a large scale shopping celebration for Durga Puja . Sarodia Utsav' will allow Big Bazaar to share the festivity with their customers by giving them exciting offers during their shopping. The shopping bazaars are all decked up with the essence of the festival.
Fabulous gifts and prizes and a wide range of new collections will be an excitement for an entire family which will bring the aura of festivity even before the actual festival starts. Customers will also be able to enjoy mouth watering delicacies at the food joints placed in front of the stores.
5. Free Callertunes
Reliance Mobile is offering special callertunes for millions of customers across the nation during the occasion. Navratri is celebrated with religious fervor by millions of devotees across India. Reliance Communications is celebrating this year's festival of music and dance with free callertunes and unique Bengali devotional content.
Uninor has announced the launch of its special Puja Campaign called 'Kom Damey Besi Kotha'. As part of their campaign they offer more talk time, more value for money for Uninor's customers in this festival season.
Sony plans to offer alluring items to customers on purchase of their products that includes digital photo frames, Sony Clock Radios, 4GB pen drives and Airtel TV subscription for 2 months with Bravia TV sets, 4GB memory cards with Sony Cybersot cameras and carry bags with both Cyber-shot and Handycam range of products.
Apart from the free gifts there is a 'Home Theatre Combo Offer' with discounts extending upto 4000 along with 0 percent interest schemes for easy payment of price money. The company plans to generate a sale of 245 crores, leading to a 48 percent growth over last year,
8. Gift Vouchers
Lenovo India has announced a special Durga Puja offer for a fortnight for its customers in the Eastern Region. Lenovos special Durga Puja offer provides an exciting opportunity to win free Titan Gift vouchers worth up to 4,999 with a minimum assured value of 1,000 on the purchase of any Consumer Desktop and Notebook at key select retail outlets. These vouchers come with a validity of 6 months and are redeemable at World of Titan outlets.
Durga Puja seems to have become the target for CSR activities by corporates. Singapore Airlines has decided to distribute garments to poor school children. As part of its CSR activity during Durga Puja this year, Singapore Airlines chose Bess Crawford Seva Niketan, a school in the Howrah district of West Bengal. It distributed shirts and skirts to 135 students, all of whom were in the 3 to 15 age group.
10. Prizes
Durga Puja dhakis (drummers) come to Kolkata from various corners of West Bengal to add cheer and music to the festivities. Shalimar Paints, the third largest paint company in India, and Mysore-based N R Group, owners of the Cycle brand of incense sticks, are promoting dhakis through competitions in the city. The winners are given cash prizes. Cash awards will be given away to the three winners of the dhakis competition and the winners will be appreciated through big cash prizes.
Though Durga pooja has lot of Indian cultural and mythological links, all these new business strategies created a new trend and become a delightful occasion for the people who want to make best in business to enjoy perfect wealthy power.
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